Our vision at Performa Alpha is to create a future where the businesses that sustain live performance thrive under the leadership of dedicated, hardworking individuals driven by their passion for the performing arts. We are committed to improving the financial well-being and prosperity within this community, aiming to usher in a more equitable era for the performing arts industry.
Applying specific business technologies and financial management to companies in the live performance industry is key to creating careers where compensation rises faster than inflation, turns starving artists into thriving artists, and creates a standard of living well above what's available today.
Live performance supporting staff are the backbone of the industry, working tirelessly to ensure that every show is a success. From promotion to performance to load out, these professionals put their heart and soul into their work, often making sacrifices in their own lives. Performa Alpha is dedicated to supporting these essential workers by providing benefits where there are none, and improving the benefits of those already in place. We believe that everyone in the live performance industry deserves access to quality health care, retirement savings, and personal well-being programs.
At Performa Alpha, we believe that businesses should invest in their employees, and that employees should be rewarded for their loyalty and hard work. That's why we offer our employees the opportunity to own a part of their company's success. Employee ownership aligns incentives with desired outcomes, and it ensures that everyone in the Performa Alpha portfolio is vested in the success of their company and the performing arts industry as a whole.
The live performance industry is a tight-knit community, and the companies that support it are even smaller. This means that networking, cross-functional skill development, and new job opportunities need to be reimagined in order to keep up with the ever-changing demands of the industry. Thankfully, technology and AI are not coming for our jobs. Instead, they are tools that can be used to elevate the performance and create new experiences and atmospheres for audiences. Skill development can include these technologies, but it is also important to create opportunities for management, entrepreneurs, and leaders, as well as experimentation to bring new ideas to the performance.
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